AB One is a sans serif font especially created for people with an eye for the details.
Its very cinematic and simple look is generated by having no edges in the single letters. The font was designed using a grid, that made it possible to create geometric but very dynamic shapes, influenced by architectural design.
The initial idea was to create a font that would look nicely on titles for portfolios or prints, but by adding more different weights to the family, the versatility increased.